The biggest asset an entrepreneur has, is their brand! The brand represents all that the company stands for and it has to be preserved with utmost zeal. BTW, Did you know that the biggest brand in the world, Apple, has a brand value of more than $200 billion!?
Mystery shopping helps in this process by evaluating the perception of your customers and target companies about your brand. This is done by sending mystery shoppers discreetly to evaluate the organization’s services, how the organization’s services are used or what your customers’ say about your brand among others.
Our mystery shoppers have extensive domain expertise in the areas of education and hospitality. So, they evaluate things that are not visible to the naked eye or things that are not common knowledge.